So today I got to school and was told that its a special holiday here in Korea- Pepero day, seemingly the ultimate in consumer holidays. Pepero (빼빼로) is a type of cookie (or cooky as all of the packaging describes it!) dipped in chocolate. It’s specifically a Lotte brand, and they appear to have come up with the brilliant marketing scheme to create a holiday specifically for their cookies. Although I wouldn’t be surprised if knockoffs have been making a buck or two off of the day. If I had known I may have done something to celebrate- but maybe I’ll try and get some photos in of the brilliant market stalls in Maseok, they’re really decked out. Not to mention the lovely English phrases decorating the boxes: “The delicious cooky made my mouth water”.
The best part about it all is that cookie day in Korea falls on the same day as Remembrance day back home. Two very different ends of the spectrum in terms of holidays. Apparently the idea is that November 11th (11/11) looks like four Pepero Sticks. I can’t wait to see what they come up with for Pepero Day 2011. 11/11/11
Happy Pepero Day everyone!
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